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Strategic Management: Theory and Practice

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Management number 233404090 Release Date 2026/06/27 List Price US$43.31 Model Number 233404090
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Balancing theory with practice, this fully updated fourth edition of John A. Parnell’s acclaimed text continues to provide detailed, accessible coverage of the strategic management field. Taking a global perspective, the text addresses concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. To help readers build their analytic skills as they master course concepts, Parnell aligns each chapter’s key concepts with 25 case analysis steps. Current examples and high interest cases, largely drawn from The Wall Street Journal and Financial Times, illustrate the key role of strategic management in the United States and around the world. Ideal for the capstone strategic management course, Strategic Management is appropriate for a range of undergraduate and graduate courses. Read more

ASIN B00DJAJ0WW
XRay Not Enabled
ISBN13 978-1483322643
Edition 4th
Language English
File size 22.5 MB
Page Flip Enabled
Publisher SAGE Publications, Inc
Word Wise Enabled
Print length 640 pages
Accessibility Learn more
Screen Reader Supported
Publication date January 15, 2013
Enhanced typesetting Enabled

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